Unlock opportunities in the Belgian Veterinary Sector with our Market Research

The Belgian Veterinary market reached €1.1 billion in 2023, growing at a 17% CAGR since 2019. This growth is not only the result of an expanding animal population after the Covid-19 pandemic but also of rising demand for veterinary services and a stronger willingness among owners to invest in pet health.

"The market will continue to grow because people are just spending more money on their pet." - CEO of a pet food company

Our research highlights three structural drivers fueling the sector’s expansion:

1. Animal population growth: the number of pets in Belgian households continues to rise, particularly dogs and cats. Over the past three years, the number of registered dogs increased by 4%, while the cat population grew by 13%;

2. Growth in services and specialization: veterinary clinics are offering an expanding range of advanced treatments, preventive care and specialized expertise, driving higher consultation costs. Large clinic groups now provide an average 15.7 in-house services;

3. Willingness to pay: owners are increasingly ready to spend more on advanced procedures and preventive treatments.

"In the long run, people are going to appreciate more the human-animal bond and the positive effect of having a pet.‘" - Independent veterinarian

Our research also reveals that the sector is evolving following a profound shift in consumer behaviour. Pet owners no longer see their pets as mere companions, but as integral family members. Nearly half of the experts interviewed (47%) explicitly highlighted this growing concern for pet health as a key driver of market change. This translates directly into spending habits and drives demand for advanced treatments, preventive care, and specialized veterinary services. According to our survey, 28% of pet owners spend more than €200 per year on their pet’s healthcare, with spending especially high in Flanders where 12% of respondents invest over €500 annually. These figures underscore the increasing readiness of Belgian households to prioritize animal health at levels once reserved for human family members.

"In the past, pets were simply considered companion animals, but now they are an integral part of the family. They are seen as the first or last child of the household. We clearly see that some people are willing to spend on a pet what they would spend on their own child." - Sales representative, leading distributor company

This article offers only a glimpse of the insights uncovered in our analysis of the Belgian veterinary market, built on:

• 20+ expert interviews

• A survey of 50+ animal owners

• Financial analysis of 1,000+ veterinary practices

  
  

Inside the full report, you’ll discover:

• A detailed market landscape & key player overview

• Emerging veterinary market trends shaping the future

• What customers truly value and expect from veterinarians

• Opportunities for growth and innovation across the value chain

  
  

Whether you are a veterinarian, a potential investor, or an industry player, this research will give you a good understanding of the market’s dynamics and the opportunities it presents.

Download the teaser now to get your first look at how the Belgian veterinary market is evolving and what will define its future.

Download the teaser

Already convinced? Reach out to Miguel Van Damme to request your copy and dive deeper into the trends and opportunities transforming the sector.