Written by Peter-Jan Roose
Today, new technologies are brought to market at the same speed weeds sprout in fields. The technological advancements in Internet of Things (IoT), Artificial Intelligence (AI), Blockchain, Machine Learning, Robotics, Virtual Reality, Cybersecurity, to only name a few, disrupt traditional business models, and transform customers’ needs and expectations.
To avoid falling behind, businesses need to cope with both the exponential rise of technology and the steady increase of customers’ expectations that it brings along with it. In short, organisations are required to embrace innovation to secure their position, ensure that they are future-proof and built to last.
In this context, competition is becoming fierce too. Indeed, startups, which one can compare to sailboats, are agile and quickly pick up on the latest technological trends. Big corporates, on the contrary, can be considered as large cruise ships which are stable but slow to change direction.
In this sense, startups are well equiped to take advantage of emerging trends, and gain a foothold on the market while traditional businesses have a hard time keeping up, putting their very existence at stake.
SO YOU MIGHT WONDER HOW IT IS THAT TRADITIONAL BUSINESSES CAN STAY AHEAD OF THE GAME IN AN ENVIRONMENT WHERE UNCERTAINTY IS THE ONLY CERTAINTY ?
We are convinced that corporates can best navigate the troubled waters and ever-changing path ahead by investing in, partnering with or acquiring innovative startups :
Invest – Unleash the power of corporate venturing which enables both startups to boost their growth and big corporations to uncover growth opportunities.
Collaborate – Open up to strategic partners to share knowledge, co-innovate, bring new leads and more.
Acquire – Turn to inorganic growth for rapid innovation through the acquisition of capabilities, technologies or else you could only dream for.