Meet the Wolves – Jean-David Thiebaut

Author: Jean-David Thiebaut

Originally from Belgium and engineer by education with an MBA from INSEAD, I can now look back on almost 20 years of professional experience, working with top executives on strategy design, growth and performance improvement programs, and large-scale transformations. As you will come to understand when reading this article, I always look to have a positive and sustainable impact on our planet and its people while putting the customer first. This approach has been the fundamental driver in my entire career.


After my MBA, I joined the strategy consulting firm A.T.Kearney where I worked mostly on organic and inorganic growth strategies. While working there, I joined the non-profit organisation Goods to Give [1] as part of the founding team. The goal of this organization is to collect unsold goods from FMCG companies and redistribute these to people in need.

Later in my career, I had the opportunity to work for the Samsung in-house strategy team, based in South Korea, where I co-led a team of 100+ strategists to understand the future needs of customers and design the products of tomorrow. Simplifying the life of millions – if not billions – of people around the world by providing them with connectivity and smart devices was an extremely rewarding experience. I also worked on the corporate social responsibility strategy of the company, making sure that, beyond its customers, the company also has a positive impact on its employees and its local communities.

Afterwards, I joined Coles – the second largest food retailer in Australia – as Head of Strategy. Working on the best ways to feed an entire population with the tastiest and healthiest products at an affordable price for all has been one of the most rewarding challenges I had in my career. Again, customer centricity was the key here all the while looking to have a positive and sustainable impact.

Having lived and worked abroad half of my career, I acquired a truly global mindset which allows me to look at things from a different perspective even now, being back in Belgium. After coming back here and before joining BrightWolves, I launched the start-up Jane [2] on behalf of Belfius. Jane aims to allow elderly people to live longer at home before going to a retirement house while providing piece of mind to their family and close relatives. A project which, again, is characterized by focusing on the customer’s need and by having a positive and sustainable impact on our society.

Why join BrightWolves?

Personally, joining BrightWolves was an obvious choice for a number of reasons.

The first determining factor was the way BrightWolves supports their clients which is truly innovative compared to other consulting firms. Instead of forcing a full team to support, we tailor our offering to the client’s needs. For instance, many of our clients are happier with a leaner team staying for a longer period of time to ensure that the strategy is properly defined but also adequately implemented.

Another aspect that convinced me to join BrightWolves is the entrepreneurial spirit of the company. It’s really energizing and allows everyone - from the most junior to the most senior team member - to come up with new ideas and implement them.

Last but not least, the vision of the company – to deliver positive and sustainable impact to our clients, our talents and the economy – is so perfectly aligned with my personal values and objectives that I had no other choice but to join this awesome team!

[1] www.goodstogive.org [2] www.jane.be

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